C L A S S || E L E V E N

Review of logotypes. Individual feedback. Continue to work on shapes, and prepare presentation to showcase your logotype next class. (5 mins each) Research typefaces and begin writing brief.

Homework:

Finalize logotype, wrap into 'client' presentation to include:

  1. Logoform @ 3 sizes 
  2. Logoform reversed out of Black and 50% gray
  3. Moodboard/examples of use context highlighting media type (paper, plastic, screen, etc.) and 3 uses for an accompanying typeface.
  4. Printed Proof to use next class.

Begin research on brief, it should clearly outline:

  • personality
  • context
  • purpose
  • audience
  • width
  • weight
  • contrast
  • variety of potential media
  • related typefaces and influences

Check out this doc with some prompts for you to consider in writing your brief.

Read:
Tobias Frere-Jones new Intro to Type Mechanics 
(as a reinforcement of what we've been discussing in class)

Read & Play with: 
For another overview Typofonderie's write up is easy-access