Discussion of wordmark sketches. Selection of two to refine first and then and digitize.
- In a short paragraph, for each wordmark, outline the key aspects in abstract terms relating to personality (3 words), purpose and features.
- Collect 3 typefaces that embody the personality of your two words (6 total)
- For next class bring two wordmarks or 1 wordmark in two approaches refined to high quality sketches or digitized (depending on the feedback you got today)
We don't need new fonts
Don't design webfonts