Final crit for And Per Se And project reviewing ampersands and monograms. Introduction to Logotype Project.
- Continue to brainstorm ideas for your semester-long project and, conscious that certain letters are more helpful to a type designer than others, begin to think of words for your hypothetical word-mark and continue to collect as much reference material as you can for next class.
- Refine this brainstorm into 6 potential words/mastheads/logos and sketch 3 approaches for each between now and the end of class on Wednesday (18 total)
- Focus on personality and context of wordmark. Give it a real world purpose so that you have a starting point for an accompanying typeface later. Be as expressive and creative as possible. Show off your hand-lettering skills or set yourself a challenge.
- Collect examples of contexts in which your wordmark will be seen. ie. newspaper, screen, book, signage, packaging etc.
Submit your And Per Se And Glyphs files, OTFs, and a single pdf digitally <<<here. The PDF should include:
1 page with 3 ampersands side by side
1 page per ampersand/monogram (5 total) shown large (roughly 2-3” in height) and also @ 50% scale in B&W, reversed out of black and in 50% grey
1 page where you apply color or tonal contrast to the forms in your monograms shown side by side