C L A S S | T H I R T E E N

Review of logotypes. Full class critique. Continue to work on shapes, and prepare a PDF presentation to showcase your logotype for next class. BEGIN research on typefaces for next project (second page) and begin writing brief.

Homework:

Finalize logotype, wrap into 'client' presentation to include:

  1. Logoform @ 3 sizes 
  2. Logoform reversed out of Black and 50% gray
  3. Moodboard/examples of use context highlighting media type (paper, plastic, screen, etc.) and 3 uses for an accompanying typeface.
  4. Printed Proof to use next class.

Begin research on brief, it should clearly outline:

  • personality
  • context
  • purpose
  • audience
  • width
  • weight
  • contrast
  • variety of potential media
  • related typefaces and influences

Check out this doc with some prompts for you to consider in writing your brief.

Read:
Tobias Frere-Jones new Intro to Type Mechanics 
(as a reinforcement of what we've been discussing in class)