Short Review of Beautiful Group. Introduction to Logotype project.
Finish Beautiful group assignment. OTF, Glyphs file, PDF proof + printed proof.
Come up with 6 potential words/mastheads/logos and sketch 3 approaches for each
(18 total) These can start loose, but should be cleaned up and ready to digitize for next class.
Focus on personality and context of wordmark. Give it a real world purpose so that you have a starting point for an accompanying typeface later. Be as expressive and creative as possible. Show off your hand-lettering skills or set yourself a challenge.
Collect samples of letterforms, lettering and type that relate to your initial sketches
Collect examples of contexts in which your wordmark will be seen
Read & Play with:
(helpful for trying out different forms of your glyphs)
ILT's guide to Open Type features
Glyphs Tutorial on OpenType Substitution
For another overview Typofonderie's write up is easy-access