C L A S S || T E N

Review of logotypes. Individual feedback. Continue to work on shapes, and prepare presentation. Research typefaces and begin writing brief.

Homework:

  1. Finalize logotype, wrap into 'client' presentation to include:
  2. Logoform @ 3 sizes 
  3. Logoform reversed out of Black and 50% gray
  4. Moodboard/examples of use context highlighting media type (paper, plastic, screen, etc.) and 3 uses for an accompanying typeface.

Begin research on brief, it should clearly outline:

  • personality
  • context
  • purpose
  • audience
  • width
  • weight
  • contrast
  • variety of potential media
  • related typefaces and influences