C L A S S || E L E V E N

Presentations of logotypes by students & discussion.
Logotype dissection! Begin Prototype(B).

Using layout or tracing paper, trace over and 'dissect' the form you just made, sketching parts of the letterforms and isolating features which show underlying principles or concepts, widths, heights, weight differentials, angles of stature/connection or facets of the shape DNA, and include any comments on forms that might be adapted well for text type. This will serve as a visual reference for your written brief.

Referring to your visual and contextual research, sketches and examples of typefaces and uses, create a written creative brief for your text typeface project. (Here are some prompts) This should be a brief brief(!) covering the ground in as concise a way as possible. It is a brief for you, to keep your process on track, so use it to include things that will help you stay on target along the way. This should be submitted to Google Drive by the start of next class as a pdf.


  1. Review history of capitals The Eternal Letter (supplied in class)
  2. Scans from Hermann Zapf's About Alphabets: Some marginal notes on type design [1] [2]
  3. Thomas Phinney on What does a typical typeface brief look like?