C L A S S || E I G H T

Discussion of wordmark sketches. Selection of two to refine first and then and digitize. Lecture on Defining a brief. John showed us Simon Walker's work!


  1. In a short paragraph, for each wordmark, outline the key aspects in abstract terms relating to personality, purpose and features. 
  2. Collect 3 typefaces that embody the personality of your two words (6 total)
  3. For next class bring two wordmarks digitized and printed for critique at a range of sizes

We don't need new fonts
Don't design webfonts